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Event Details
La domanda che i consumatori di oggi si pongono non è “Cosa potrei acquistare che ancora non posseggo” ma piuttosto “cosa potrei provare che ancora non ho sperimentato”.
Dagli eventi alla promozione turistica, dal marketing territoriale alla vendita di prodotti e servizi, passando per il mondo della cultura, dell’arte, del benessere, dell’intrattenimento. La competizione tra i brand, oggi, si gioca sul terreno delle emozioni.
- Quali sono le opportunità, gli obiettivi, le criticità del marketing esperienziale?
- Attraverso quali canali è possibile favorire il coinvolgimento personale nel processo d’acquisto?
- Multimedialità, applicazioni mobile, social network: in che modo le aziende adoperano le nuove tecnologie per creare esperienze legate al brand?
Di questo e di molto altro ancora si parlerà al WebUpdate 2012.
A discuterne saranno manager, docenti universitari, studiosi del settore e autori di testi, insieme a molti altri personaggi di spicco nel panorama italiano del marketing e della comunicazione.
www.webupdate.it
RELATORI:
Alessandro Mazzù | Qadra.net/Marketing WebTv/WebUpDate
Mirko Pallera | Ninja Marketing
Roberto Barone | Radio Capri
Fabrizio Barbarossa | Autore di “Google Marketing”
Flavia Rubino | The Talking Village
Claudio Gubitosi | Giffoni Film Festival
Fabio Lalli | Indigeni Digitali
Francesca Fabbri | Osservatorio FourSquare
Sabrina Mossenta | Viadeo
Josè Compagnone | UxCore
Luigi Amodio | Città della Scienza
Lucio Iaccarino | Think Thanks
Raffaella Calligher | SrLabs
Luigi Cafiero | Api Napoli
Claudio Curcio | Comicon
Daniele Pitteri | Docente universitario e autore di “Advermarketing”
Mauro Ferraresi | Docente universitario e autore di “Marketing Esperienziale”
Francesco Gallucci | Docente universitario e autore di “Marketing Emozionale e Neuroscienze”
www.webupdate.it
VENERDI 30 MARZO
Ore 10:00 - 11:30 Workshop | Divertire, emozionare, educare: da spettatore ad attore dell’evento
Ore 11:45 - 13:30 Workshop | La multi-sensorialità nell’esperienza di prodotto
Ore 13:30 - 15:30 Pausa pranzo
Ore 15:30 - 19:00 Main Event | Migliorare l’esperienza d’acquisto nel punto vendita
SABATO 31 MARZO
Ore 10:00 - 11:30 Workshop | Nuove strategie di marketing e comunicazione sul web
Ore 11:45 - 13:30 Workshop | Apps & Geo-localizzazione. Quanto siamo Mobile?
Ore 13:30 - 15:30 Pausa pranzo
Ore 15:30 - 19:00 Main Event | Reti sociali e co-creazione di valore: la parola al consumatore
Ore 19:00 - 19:30 Saluti e ringraziamenti
www.webupdate.it
When & Where
Città della Scienza
Via Coroglio n.57
80100 Napoli
Italy
Friday, March 30, 2012 at 9:00 AM - Saturday, March 31, 2012 at 7:00 PM (GMT+0100)
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